What should Microsoft do next in search?

Todd Bishop at the Seattle PI has a good article today, "What next for Microsoft in Web search?", that summarizes some opinions on "what the company might try next in its struggle against Google" to gain "traction in an area where Microsoft has lost market share the last two years."

I, Danny Sullivan, John Battelle, and several others are briefly quoted.

Update: Todd Bishop also posted on his weblog and included longer versions of some of the opinions there.