Put the widget on your website and, for any page it is on, Amazon can learn what people visit that page, where they go on your site, and then, from those behavior patterns, generate recommendations on where people might want to go from each page.
It could, for example, be used on a news website to generate news recommendations or, on a shopping site, to recommend products.
It is an interesting move by Amazon, a step toward Aggregate Knowledge and others that offer recommendations as a web service.
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