Many of you wanted to see even more personalized recommendations ... [Now], we've started inserting items selected just for you inside the Recommended items section. This is great if you've got interests that are less mainstream. If you love Lego robots, for example, then you should start to notice more of them in your Recommended items.Sadly, no additional details appear to be available. In my usage, there were rare gems in the recommendations, but a lot of randomness, and a strong bias toward very popular items. The lack of explanation -- why was this item recommended? -- and lack of a way to correct the recommendations likely will make people less forgiving of these problems. I also saw recommendations for items I had already read; items you have already seen always should be filtered from recommendations.
For more on that, you might enjoy some of my previous posts on this topic, such as the Mar 2009 "What is a good recommendation algorithm?" and the much older Dec 2006 "The RSS beast".
Update: A couple weeks later, Google launches Google Reader Play, a StumbleUpon knock-off that recommends web content based on what you say you like. Googler Garrett Wu writes that "it uses the same technology as the Recommended Items feed in Reader." In my usage, it had the same problems too.



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